Last updated: 24 June 2026
This Privacy Policy explains how Packaged Performance Ltd (“Packaged Performance”, “we”, “us” or “our”) collects, uses and protects your personal data when you visit this website, place an order, or get in touch. We are the “controller” of your personal data under the UK GDPR and the Data Protection Act 2018.
1. Who we are
Packaged Performance Ltd is a motorcycle parts and accessories retailer, registered in England and Wales (company number 16071902), trading from Horley, Surrey, United Kingdom. If you have any questions about this policy or how we handle your data, please contact us through our contact page.
2. The information we collect
- Order and account information – your name, billing and delivery address, email address, telephone number, and the details of the orders you place or the account you create.
- Payment information – card payments are processed securely by our payment provider, Stripe. We do not see or store your full card number.
- Communications – anything you send us through our contact, price-match, returns or newsletter forms, and our correspondence with you.
- Technical and usage information – your IP address, device and browser type, and how you use the site. Where this relies on non-essential cookies, it is collected only with your consent (see our Cookie Policy).
3. How and why we use your information
| What we do | Our lawful basis |
|---|---|
| Process, fulfil and deliver your orders, and provide customer service | Performance of our contract with you |
| Send transactional emails about your orders (confirmation, dispatch, returns) | Performance of our contract with you |
| Handle enquiries, price-match requests and returns | Contract / legitimate interests |
| Send marketing emails and use analytics & advertising cookies | Your consent (which you can withdraw at any time) |
| Keep accounting and tax records, and prevent fraud | Legal obligation and legitimate interests |
| Maintain the security and proper working of the website | Legitimate interests |
4. Marketing and your choices
We will only send you marketing emails if you have asked us to. You can unsubscribe at any time using the link in any marketing email, or by contacting us. Opting out of marketing will not affect the service messages we send about orders you have placed.
5. Cookies and tracking
We use cookies and similar technologies to run the site and, with your consent, to measure traffic and the performance of our advertising. You can accept, reject or change your choices at any time using the cookie banner and the “Cookie preferences” link in our footer. Full detail is in our Cookie Policy.
6. Who we share your information with
We do not sell your personal data. We share it only with the trusted providers who help us run the shop, and only as far as they need it to provide their service:
- Stripe – to process card payments securely.
- Our delivery partners and ShipStation – to pick, pack and deliver your order.
- Our email and website hosting providers – to send order emails and run the site.
- Google, Reddit, Snapchat and Pinterest – only with your consent, to measure and improve our advertising.
We may also disclose information where we are required to by law, or to establish, exercise or defend legal claims.
7. International transfers
Some of our providers (for example our payment and advertising partners) are based outside the United Kingdom, including in the United States. Where your data is transferred outside the UK, we rely on appropriate safeguards – such as the UK International Data Transfer Agreement or adequacy regulations – to keep it protected.
8. How long we keep your information
We keep order and accounting records for as long as the law requires, generally six years. We keep other personal data only for as long as we need it for the purpose we collected it for, after which it is securely deleted or anonymised.
9. How we protect your information
We use appropriate technical and organisational measures – including encryption in transit (HTTPS) and access controls – to protect your personal data against loss, misuse and unauthorised access.
10. Your rights
Under UK data protection law you have the right to access the personal data we hold about you; to have inaccurate data corrected; to ask us to delete it; to restrict or object to how we use it; to request a copy in a portable format; and to withdraw your consent at any time where we rely on it.
To exercise any of these rights, please contact us through our contact page. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk if you are unhappy with how we have handled your data.
11. Children
Our website is not directed at children, and we do not knowingly collect personal data from anyone under 16.
12. Changes to this policy
We may update this policy from time to time. Any changes will be posted on this page with a revised “last updated” date.